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Endorsements
In the early 1900's Louis Chevrolet earned a national reputation as a fearless race car driver. His victories (and spectacular accidents) made headlines across the country. Louis leveraged this favorable publicity to his advantage, and was able to obtain a number of product endorsements throughout his career. Most were for automotive and petroleum related items. Gaston Chevrolet was also pitching a wide array of products, especially after his victory in the 1920 Indy 500.
Below are some vintage advertisements that feature the famous Chevrolet brothers. It is a true testament to the old adage that says "What wins on Sunday, sells on Monday".
5/21/05 - New York City
Hollander & Tangeman FIAT Dealer boasts of Chevrolet victory
(Motor Magazine)
June 1909 - Crowne Point, Indiana
Louis Chevrolet endorses Remy Magnetos, writes letter of praise
(Trade Journal Advertisement)
June 1909 - Crowne Point, Indiana
Louis Chevrolet wins Cobe Cup race
using Stromberg carburetor
(Motor Age)
September 1909 - Lowell, Mass
Louis Chevrolet wins Lowell road race
using Schebler carburetor
(Motor Age)
9/30/09
Louis Chevrolet races with
Michelin Tires, and sets records
(New York Sun)
November 1909 - Atlanta, Georgia
Louis Chevrolet piles up victories
using Schebler Carburetors
(The Automobile)
Circa 1909/10
Louis Chevrolet promotes
Dixon's Lubricants
(Postcard Image)
5/28/10 - Indianapolis, Indiana
Louis Chevrolet wins races at Indy,
Buick features ad on accomplishments
(Indianapolis Star)
Circa 1910
Louis Chevrolet's success leads to
tobacco endorsement
(Hassan Cigarettes Trading Card)
6/01/15 - Detroit, Michigan
Louis Chevrolet touts the 103 CID
Sterling engine used in the Cornelian
(Carette Magazine)
12/01/16 - Plainfield, New Jersey
Louis Chevrolet is centerpiece of
American Motors ad campaign
(Automobile and Trade Journal)
10/20/17
Louis Chevrolet compliments local Buick dealership in New Orleans
(New Orleans Item)
Circa 1917/18
Louis Chevrolet promotes Oilzum
castor oil products
(Oilzum Postcard)
1/01/20
Louis & Gaston Chevrolet endorse
Rudge-Whitworth wire wheels
(Vanity Fair)
4/01/20
Louis Chevrolet sports Zyphyr pistons
in his 300 cubic inch Frontenac race car
(Motor Age)
2/01/20 - New York City
Louis & Gaston Chevrolet use Ajax
manifolds in their race cars
(Motor Boating)
June 1920
Gaston Chevrolet wins Indy 500
using Delco Ignition System
(New York Times)
June 1920
Gaston Chevrolet wins Indy 500 with
Monroe sponsored Frontenac
(Los Angeles Herald)
June 1920
Gaston Chevrolet wins Indy 500
riding on Oldfield Tires
(Newspaper Advertisement)
June 1920
Gaston Chevrolet wins Indy 500
riding on Oldfield Tires
(Saturday Evening Post)
June 1921
Frontenac wins Indy 500 using
Delco Ignition System
(New York Times)
June 1921
Frontenac wins Indy 500 using
Champion Spark Plugs
(Motor Age)
7/01/22
Louis Chevrolet uses Link Belt timing
chain in new Frontenac passenger car
(Automobile Topics)
November 1934
Louis Chevrolet conducts test of
Sunoco Motor Oil
(Billy Dunbar Collection)