Endorsements

In the early 1900's Louis Chevrolet earned a national reputation as a fearless race car driver.  His victories (and spectacular accidents) made headlines across the country.  Louis leveraged this favorable publicity to his advantage, and was able to obtain a number of product endorsements throughout his career.  Most were for automotive and petroleum related items.  Gaston Chevrolet was also pitching a wide array of products, especially after his victory in the 1920 Indy 500.

 

Below are some vintage advertisements that feature the famous Chevrolet brothers.  It is a true testament to the old adage that says "What wins on Sunday, sells on Monday".    

5/21/05 - New York City

Hollander & Tangeman FIAT Dealer boasts of Chevrolet victory

(Motor Magazine)

June 1909 - Crowne Point, Indiana

Louis Chevrolet endorses Remy Magnetos, writes letter of praise

(Trade Journal Advertisement)

June 1909 - Crowne Point, Indiana

Louis Chevrolet wins Cobe Cup race

using Stromberg carburetor

(Motor Age)

September 1909 - Lowell, Mass

Louis Chevrolet wins Lowell road race

using Schebler carburetor

(Motor Age)

9/30/09

Louis Chevrolet races with

Michelin Tires, and sets records

(New York Sun)

November 1909 - Atlanta, Georgia 

Louis Chevrolet piles up victories

using Schebler Carburetors  

(The Automobile)

Circa 1909/10

Louis Chevrolet promotes 

Dixon's Lubricants

(Postcard Image)

5/28/10 - Indianapolis, Indiana

Louis Chevrolet wins races at Indy,

Buick features ad on accomplishments 

(Indianapolis Star)

Circa 1910

Louis Chevrolet's success leads to 

tobacco endorsement 

(Hassan Cigarettes Trading Card)

12/01/16 - Plainfield, New Jersey

Louis Chevrolet is centerpiece of

American Motors ad campaign 

(Automobile and Trade Journal)

10/20/17

Louis Chevrolet compliments local Buick dealership in New Orleans 

(New Orleans Item)

1/01/20

Louis & Gaston Chevrolet endorse

Rudge-Whitworth wire wheels 

(Vanity Fair)

2/01/20 - New York City

Louis & Gaston Chevrolet use Ajax

manifolds in their race cars

(Motor Boating)

June 1920

Gaston Chevrolet wins Indy 500

using Delco Ignition System

(New York Times)

June 1920

Gaston Chevrolet wins Indy 500 with

Monroe sponsored Frontenac

(Los Angeles Herald)

June 1920

Gaston Chevrolet wins Indy 500

riding on Oldfield Tires

(Newspaper Advertisement)

June 1920

Gaston Chevrolet wins Indy 500

riding on Oldfield Tires

(Saturday Evening Post)

June 1921

Frontenac wins Indy 500 using

Delco Ignition System

(New York Times)

June 1921

Frontenac wins Indy 500 using

Champion Spark Plugs

(Motor Age)

7/01/22

Louis Chevrolet uses Link Belt timing

chain in new Frontenac passenger car

(Automobile Topics)

November 1934

Louis Chevrolet conducts test of 

Sunoco Motor Oil

(Billy Dunbar Collection)